Privacy Policy

1. Privacy Overview

At HiTV, we are committed to protecting your privacy and ensuring transparency about how we handle your personal information. This Privacy Policy explains our practices regarding the collection, use, and disclosure of information when you use our Korean drama and Asian entertainment streaming platform.

We believe in privacy by design and data minimization, collecting only the information necessary to provide and improve our services. This policy applies to all users of the HiTV platform, regardless of location or device used to access our service.

2. Information We Collect

HiTV collects information to provide, maintain, and improve our streaming service. The types of information we collect include:

Information You Provide Directly:

• Contact Information: When you contact us for support, we may collect your name, email address, and message content
• Account Information: If account features become available, we may collect username, email, and preferences
• Communication Data: Messages, feedback, or other communications you send to us

Information Collected Automatically:

• Usage Data: Information about how you interact with our platform, including pages visited, time spent, and viewing patterns
• Device Information: Device type, operating system, browser type, IP address, and unique device identifiers
• Performance Data: Information about platform performance, errors, and loading times to improve service quality
• Location Data: General geographic location based on IP address to comply with content licensing requirements

Information from Third Parties:

• Analytics Services: Data from analytics providers to understand user behavior and improve our service
• Content Delivery Networks: Technical data from CDN providers to optimize content delivery

3. How We Use Your Information

HiTV uses the collected information for legitimate business purposes, including:

Service Provision and Improvement:

• Delivering streaming content and maintaining platform functionality
• Personalizing content recommendations and user experience
• Optimizing video quality and reducing buffering
• Troubleshooting technical issues and improving performance

Communication and Support:

• Responding to user inquiries and providing customer support
• Sending important service announcements and updates
• Notifying users about new features or content additions

Legal and Security Purposes:

• Complying with legal obligations and content licensing agreements
• Detecting and preventing fraud, abuse, or technical issues
• Protecting the security and integrity of our platform
• Enforcing our Terms of Service and other policies

Analytics and Research:

• Understanding user preferences and viewing patterns
• Conducting research to improve content curation
• Analyzing platform performance and user engagement

4. Information Sharing and Disclosure

HiTV does not sell, rent, or trade your personal information. We may share information only in the following limited circumstances:

Service Providers:

• Content delivery networks for video streaming optimization
• Analytics providers for platform performance monitoring
• Cloud hosting services for data storage and processing
• Customer support tools for handling user inquiries

Legal Requirements:

• When required by law, court order, or government regulation
• To protect our rights, property, or safety, or that of our users
• To investigate potential violations of our Terms of Service
• In connection with legal proceedings or investigations

Business Transfers:

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction, subject to appropriate privacy protections.

Consent:

We may share information with your explicit consent or at your direction.

5. Cookies and Tracking Technologies

HiTV uses cookies and similar tracking technologies to enhance user experience and analyze platform usage:

Types of Cookies We Use:

• Essential Cookies: Required for basic platform functionality and security
• Performance Cookies: Help us understand how users interact with our platform
• Functionality Cookies: Remember user preferences and settings
• Analytics Cookies: Provide insights into user behavior and content popularity

Managing Cookies:

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect platform functionality. Most browsers allow you to:

• View and delete existing cookies
• Block cookies from specific websites
• Block third-party cookies
• Clear all cookies when closing the browser

Third-Party Tracking:

We may use third-party analytics services that employ cookies to collect usage data. These services help us understand user behavior and improve our platform.

6. Data Security

HiTV implements comprehensive security measures to protect your personal information:

Technical Safeguards:

• Encryption: Data transmission is protected using SSL/TLS encryption
• Secure Storage: Personal information is stored on secure servers with access controls
• Network Security: Firewalls and intrusion detection systems protect our infrastructure
• Regular Updates: Security systems are regularly updated and patched

Administrative Safeguards:

• Access to personal data is limited to authorized personnel only
• Employee training on privacy and security best practices
• Regular security assessments and audits
• Incident response procedures for security breaches

Physical Safeguards:

• Secure data centers with restricted access
• Environmental controls to protect equipment
• Backup and disaster recovery procedures

Important Note: While we implement strong security measures, no method of transmission over the internet is 100% secure. We encourage users to use strong passwords and keep their devices secure.

7. Data Retention

HiTV retains personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

Retention Periods:

• Usage Data: Typically retained for 2 years for analytics and improvement purposes
• Support Communications: Retained for 3 years to provide ongoing support
• Technical Logs: Usually retained for 1 year for troubleshooting and security
• Account Information: Retained until account deletion or service termination

Factors Affecting Retention:

• Legal requirements and regulatory obligations
• Legitimate business interests and dispute resolution
• User preferences and deletion requests
• Security and fraud prevention needs

After the retention period expires, we securely delete or anonymize personal information in accordance with our data management policies.

8. Your Privacy Rights

HiTV respects your privacy rights and provides mechanisms to exercise control over your personal information:

Universal Rights:

• Access: Request information about what personal data we have about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request a copy of your data in a machine-readable format

Additional Rights (Where Applicable):

• Objection: Object to certain processing of your personal information
• Restriction: Request limitation of processing in certain circumstances
• Withdrawal of Consent: Withdraw consent for consent-based processing
• Complaint: File a complaint with relevant data protection authorities

Exercising Your Rights:

To exercise your privacy rights, please contact us at privacy@hitv.com. We will respond to your request within 30 days and may require verification of your identity.

9. Children's Privacy

HiTV is committed to protecting the privacy of children and complying with applicable children's privacy laws:

Age Restrictions:

• Our service is not directed to children under 13 years of age
• We do not knowingly collect personal information from children under 13
• Users between 13-17 should have parental consent to use our service

Parental Controls:

• Parents can contact us to review, modify, or delete their child's information
• We provide guidance on appropriate content for different age groups
• Content ratings and descriptions help parents make informed decisions

If we discover that we have collected personal information from a child under 13, we will promptly delete such information from our systems.

10. International Data Transfers

HiTV operates globally and may transfer personal information across international borders:

Transfer Safeguards:

• We implement appropriate safeguards for international data transfers
• Transfers comply with applicable data protection laws
• We use standard contractual clauses and adequacy decisions where available
• Data processors are contractually bound to protect transferred data

Jurisdictional Considerations:

• Different countries may have varying privacy laws and requirements
• We respect local privacy regulations while maintaining service quality
• Users in certain jurisdictions may have additional rights

11. Changes to This Privacy Policy

HiTV may update this Privacy Policy periodically to reflect changes in our practices or applicable laws:

Notification of Changes:

• Material changes will be communicated through our platform
• The "Last Updated" date will be revised for all changes
• Significant changes may require additional user consent
• Previous versions may be archived for reference

We encourage users to review this Privacy Policy regularly to stay informed about our privacy practices.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We are committed to addressing your privacy concerns promptly and thoroughly. Most inquiries are resolved within 5-7 business days.